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Friday, April 8, 2011

The Death Star was MY idea

The good people at Sneaky Zebra have been working hard on the Galactic Empire's latest advertising campaign. Not that we need one, of course.

The Windows 7 parody completely fresh and original campaign shows the public that what's at the heart of the Death Star isn't a gigantic hypermatter reactor; it's the dedicated, salt-of-the-earth folks who give their all day in, day out to make the Galactic Empire great.

"It's a bit of a nightmare going door to door trying to find the droids we're looking for. So I had this idea: what if we could just cut out the middle man and wipe out a planet from orbit?"

Darth Vader
"Wouldn't it most impressive if we had a weapon that was insignificant to the power of the Force?"

"Rrrawwwrrrlllgghhh! Raawwwrrrr! Groawaarraghr!"

I run the Death Star's PR Department, and the Death Star was my idea.