"It's a bit of a nightmare going door to door trying to find the droids we're looking for. So I had this idea: what if we could just cut out the middle man and wipe out a planet from orbit?"
"Wouldn't it most impressive if we had a weapon that was insignificant to the power of the Force?"
"Rrrawwwrrrlllgghhh! Raawwwrrrr! Groawaarraghr!"
I run the Death Star's PR Department, and the Death Star was my idea.